is used to arouse sexual interest from the viewer. That's certainly one way of attracting attention: trying to convince people there is something worth looking at, not unlike articles titled along the lines of five shocking tips for a better life (and number 3 will blow your mind!). Perhaps sex might help sell a product like sun-tan lotion (as the beach might be a good place to pick up mates but be much less effective for selling, say, laptops. Lest we forget, RadioShack is the go-to destination for phallus-shaped devices. Doi :.CS1 maint: Explicit use of. In several notable cases, sex in advertising has been claimed as the reason for increased consumer interest and sales. Automobiles were more than practical devices.
Does Sex Really Sell in Advertising? The Balance Careers
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Sexual behaviour can also be displayed using several models interacting in a more or less sexual way. "Sexual Content and Advertising Effectiveness: Comments on Belch. Of the 38 percent of provocative health and hygiene advertisements that feature models, 31 percent are females and 7 percent males. I can only speculate on that front, but I assume it would have something to do with their inevitable disappointment: either that the brands were promising on sex the male customers likely knew they couldn't deliver on, or perhaps the men simply wanted to enjoy. Much of the growth was seen in alcohol, entertainment and beauty advertising. Volkswagen have a history of producing tongue-in-cheek adverts, and this one serves to compare their new convertible to a woman who goes topless at a beach. The researchers looked at 3,232 full-page ads published in 1983, 19 in the popular magazines Cosmopolitan, Redbook, Esquire, Playboy, Newsweek and Time. Chemicals Group asked the Bombay office of Lintas Bombay to develop a campaign for a new condom brand. Does it capture attention well? The latter ad might well be more successful, as it will capture the eye of more potential customers that may still buy the product despite the inappropriate use of sex. .
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